Focusing on Local Plumbing & Drainage Problems
To address plumbing and drainage problems specific to various states in India, and promote Wavin’s solutions as the ideal solution for these issues.
Wavin India, a leading provider of plumbing and drainage solutions, recognized the need to connect with their audience on a localized level. They aimed to create a social media campaign that would not only highlight the common plumbing and drainage challenges faced by different states but also position Wavin’s products as the optimal solution. The campaign was designed to educate, engage, and drive sales queries while showcasing Wavin’s expertise and commitment to solving these issues.
Strategy and Execution:
Research and Analysis:
Extensive research was done to understand the specific plumbing and drainage challenges faced by different states. This involved studying local plumbing practices, environmental factors, and common issues like waterlogging, leakages, and sewage blockages.
Content Localization:
The campaign’s core strategy was to tailor content for each state, addressing their unique challenges. Engaging visuals, relatable scenarios were used to resonate with local audiences.
Problem-Solution Approach:
Each campaign post focused on one particular plumbing or drainage problem prevalent in a specific state. The problem was highlighted through relatable anecdotes or statistics, creating an emotional connection with the audience. This was followed by introducing Wavin’s relevant product or solution that could effectively address the issue.
with these experts to directly address audience queries and offer real-time solutions.